We are Rebels with a Cause!
We rebel against expensive education that creates social and financial inequalities.
We rebel against advertising budgets spent without having social impact.
We are rebels at heart, that don’t accept the world as it is and actually do something about it.
Our cause is making education affordable.
We believe education is the most important investment in our future and should be accessible to everyone, regardless of socio-economic background. Thus, we decided to turn advertising budgets into free educational services for students. So all students have access to quality education.
The entrepreneurial mindset
We believe in for-profit entrepreneurship to achieve maximum impact on our cause.
Beause applying entrepreneurship knowledge and practice to our social goal, is the best way to keep our impact sustainable, scale it and keep our independence.
Building the impossible
Entrepreneurship in the sense of creating new things that others think impossible.
We are independent leaders who take ownership.
We always are looking for win-win scenarios for all stakeholders.
We create our own rules rather than following those of others.
For classic money-driven companies, our culture is too human centered, too purpose driven, too family-like. While for NGOs, our model is too commercial, our culture has too much “business”.
Growing as an individual and as a team, always learning and improving, making progress, … of course it’s important to us, isn’t that also the purpose of education? We are growth seekers, ever looking for more.
The last point is our way to communicate. We are quite outright, that means very open and direct in our communication. We give each other feedback the whole day through and want to be approachable at any time. No politics here!
A collective of eagles
Have you seen the video on leadership, ducks and eagles? Well, we are all eagles. We fly independently to achieve more together. Our team is duck-free, we are simply too rebellious and ambitious for that.
Why do we only work with eagles? Quite simple! We are a small, dedicated team and we rely on one another. Like in a collective, everyone has responsibilities early on, and being able to deal with these responsibilities while collaborating is very important. Accordingly, when decisions need to be made, we take into account everyone’s opinion.