Vlaamse Overheid

3rd Bachelors & Masters Flemish students in IT, Law, and Business

Vlaamse Overheid, representing the official government of Flanders, engages with the Belgian youth pursuing studies in IT, Law, and Business. Recognizing the significance of effective employer branding, Zerocopy has proudly collaborated with Vlaamse Overheid since 2019 to attract and retain young talent.

Aimed at showcasing the Federal government as a vibrant employer that fosters and supports the aspirations of younger generations. Through a blend of printed materials and online channels, the Vlaamse Overheid reaches out to youth with a compelling message: "The job of my life and a life besides my job"

This campaign challenges stereotypes associated with public service, presenting the Federal government as an appealing option for young professionals. Vibrant visuals, reflective of the Vlaamse brand, captivate the attention of young graduates while providing insights into the diverse opportunities within the federal government. Encouraged to explore further, the youth gain valuable insights into potential career paths.

Over the course of our 5-year partnership, Vlaamse Overheid and Zerocopy campaigns have reached approximately 16,000 young graduates. This impactful collaboration has translated into substantial savings for Belgian youth, totaling more than 25,000 euros in educational expenses.