Zerocopy, free printing for all students
The idea ís quite simple: what if companies invest part of their marketing & employer branding budgets directly back into the student community so everyone benefits? And so Zerocopy, the free printing service for students enabled by targeted ads, was born in 2012, launched by three students of the famous Vlerick Business School: Werner Raeymaeckers, Eric Decoster and Kjell Clarysse. All three of them decided to use their own pocket money and a small bank loan to start up a free print service for students.
In 2013 Kjell Clarysse went on alone and attracted Maxime Carpentier as a partner and CEO. After some time, Kjell decided to embark on another entrepreneurial roller-coaster and Maxime took over the whole company together with Duval Union.
Through Zerocopy, advertisers can finally put their content in the medium with which students spend most of their time: study courses! And the students are very grateful, because they can finally print their courses for free thanks to the advertising partners. A win win for all, with the student in the centre of everything we do at Zerocopy.
Education is the most important investment in our future.
Education should be accessible for everyone, regardless social and financial backgrounds. Zerocopy aims at helping the democratization of higher education.
The mission of Zerocopy is lowering the financial barriers to higher education.
A first step to realize our mission is to allow students to print all their courses, slides, cases, … for free. This free service is financed by a small advertisement at the bottom of every page.
So, students in most university cities in Belgium can print the copies they need from their room and collect them in the copying points located in the firms of their sponsors. Prints can be delivered at the students home too. The service is paid by firms who are interested in students as prospective clients. Every copy is printed with a small advertisement for the sponsoring company. The ads are a form of ‘targeted advertising’: engineering students get ads from structural engineering firms; language students form business translator bureaus and so on. The prints are free for students and Zerocopy gets the means needed to expand their territory to spread the mission.
How does Zerocopy work for Students?
Students make a free account on zerocopy.be, fill in a detailed profile, up-load their documents and select how they want to print these documents, They can either print right away at one of our Zerocopy Print Locations or they order the documents at home in full color.
How does targeting work?
Students fill in a profile or participate in one of our survey’s to increase their weekly print credit balance.
Based on this profile data, detailed targeting is made possible. For instance, many employer branding campaigns focus on graduating students from specific courses in specific regions.
Are there printing limits?
Yes! Zerocopy ensures there are printing limits so ads are spread around the maximum of unique Zerocopy students as possible.
Who are these students?
With a growing database of over 100.000 Belgian students, Zerocopy offers very specific targeting options ranging from geography to study level over to study subject and even professional ambitions.
Do students still print?
Yes! Students actually print a lot more since the digitalization of course material. Most courses, slides, readers, cases are made available in PDF on the platforms of the universities and university colleges. In order to study these documents, students print them.
Do students still study on paper?
Yes! If you visit a university library in November or May, you’ll quickly see that the actual studying is still done on paper. Why? Because studying on paper goes faster and leads to a higher cognitive performance! So investing in Zerocopy, is investing in the education of our generation of young adults.