Christelijke Mutualiteit
Discover how CM supports the students during their exam periods thanks to Teleblok, its free helpline.
Target group
Last year students in whole Flanders ( % of the Belgian students).
Situation
CM (or Christelijke Mutualiteit) is an health insurance fonds with over 4,5 million members, and with the desire the connect with the students. Each year CM has awareness and activation campaigns towards the student community.
One of them is Teleblok: a free helpline and chat during exams. By offering a social and emotional support to students, Teleblok is the perfect fit for any Zerocopy course.
Campaign
Helping students while they study. CM provided study tips, relaxation playlists, healthy lifestyle hacks, and much more in order to motivate students as much as possible.
Impact
Zerocopy proved to be the perfect medium for promoting Teleblok. CM boosted its awareness towards an important group for them, and students reacted enthusiastically to the refreshing campaign.
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